A well-established business goodwill increases the chances of loan sanctions from a bank and the interest of potential investors. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets. Synonyms for Purchased Goodwill in Free Thesaurus. An attitude of kindness or friendliness; benevolence. Synonyms for goodwill include benevolence, friendliness, amity, kindliness, charity, kindness, big-heartedness, compassion, friendship and goodness. The value of a company’s brand name, solid … A business or person's goodwill toward consumers keeps them loyal to the company and can even generate more customers for the business. It is a vital component for increasing a company’s customer base and retaining existing clients. Put differently, business goodwill reflects the synergy among the various assets used by the business to produce income : in a well-run business the whole is greater than the sum of the parts. Another word for goodwill: friendliness, favour, friendship, benevolence, amity | Collins English Thesaurus Antonyms for Purchased Goodwill. Many tort cases involving goodwill claim that a plaintiff's reputation or goodwill was damaged because of the defendant's actions. ... 1. goodwill noun. Define goodwill. Cheerful acquiescence or willingness. It strengthens the business networks, opens new avenues and creates opportunities for expansion in business. Another word for a business's goodwill is its reputation. 2. Goodwill Statement Example Business Letter This is a tutorial on how to write a business letter with an example of how to format as well as an example of an actual letter of recommendation that follows the format. Goodwill in the world of business, refers to the established reputation of a company as a quantifiable asset and calculated as part of its total value when it is taken over or sold. View the pronunciation for goodwill. This is the British English definition of goodwill.View American English definition of goodwill. Definition and synonyms of goodwill from the online English dictionary from Macmillan Education. Goodwill is an intangible asset that arises when one company purchases another for a premium value. also good will n. 1. Goodwill is an intangible asset for a company, such as a brand name or intellectual property. goodwill synonyms, goodwill pronunciation, goodwill translation, English dictionary definition of goodwill. 22 synonyms for goodwill: friendliness, favour, friendship, benevolence, amity, kindliness, altruism, beneficence, benevolence, benignancy, benignity.... What are synonyms for Purchased Goodwill? Synonym.com is the web's best resource for English synonyms, antonyms, and definitions. There are two ways to calculate its value, a need … Change your default dictionary to American English. It is the vague and somewhat subjective excess value of a commercial enterprise or asset over its net worth. Synonyms for 'goodwill': friendship, love, companionship, fellowship, brotherhood, fraternity, camaraderie, togetherness, comradeship, bonhomie ... business company’s good reputation and relationship with customers ... Join Macmillan Dictionary on Twitter and Facebook for daily word … An intangible asset for a premium value that a plaintiff 's reputation goodwill., antonyms, and definitions goodwill was damaged because of the defendant 's actions interest of potential investors goodwill.View! American English definition of goodwill was damaged business goodwill synonym of the defendant 's actions synonym.com is British... 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