Today, the quick rise of programmatic OOH is helping keep costs stable while also unlocking OOH’s true market value. OOH advertising in India dropped by 55% in H1, 2020. You don’t need a sensitive nose to know people light up at concerts and other public places. People are leaving their houses, and cars are on the road, but many buyers are skeptical about out-of-home (OOH) advertising’s role amid a pandemic. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. August 27, 2020 by James Heller. If you are an OAAA member and missed the presentation you can visit the OAAA Webinar Library where you can access the presentation deck and the audio recording. There is no doubt that the current climate opens the door to a range of brands that are willing to be brave, proactive, and engaging. How did OOH continue to add value to marketing plans while consumers were mostly staying at home? The forecast projects that worldwide ad spending on outdoor will grow to $40.6 billion this year, $4 billion more than advertisers will spend on newspapers. With phased re-openings being initiated across the world and consumers slowly beginning to leave their homes, this provides OOH advertisers with the opportunity to recover from this global pandemic and prosper in this market into the future. It’s so much more than that -- and it’s continuing to evolve at an increasingly rapid pace. And this isn’t just for driving brand awareness anymore — even though many advertisers have believed that to be the sole role of the OOH channel for years. According to Publicis, year-on-year revenue in China was down 15%, while European countries saw an average reduction of 9% with France and Germany’s ad spend falling 12% and 7% respectively. This helps explains why we’ve seen upwards of 84 percent of marketing budgets for these brands being spent on OOH ads. Interactive advertising delivers an eye-catching experience, which is exactly what media buyers and network owners want to achieve. Examples include “Add falling in love to the list of crazy things that happened in 2020” and “Look for a rebel who washes their hands.” That’s thanks to new and better media measurement, allowing you to get in-depth insights. ), then you are most likely looking at some kind of OOH ad. Therefore, anyone with access to the right tools and data can now glean actionable insights about the effectiveness of any outdoor ad placement in any market -- a win for both advertisers and agencies alike! Here are a few trends that point to why we’re so optimistic about OOH’s future and convinced that 2020 will be the definitive “year of OOH advertising.”. The forecast projects that worldwide ad spending on outdoor will grow to $40.6 billion this year, $4 billion more than advertisers will spend on newspapers. Clear Channel Outdoor said Q2 revenue fell by nearly 55%, while JCDecaux, the world’s biggest OOH advertising group, reported a 66% drop, as reported in The New York Times. Chapter 4, the Out-of-Home (OOH) Advertising market data breakdown are shown at the regional level, to show the sales, revenue, and growth by regions, (2015 to 2020) ... 2020. Please leave this field empty. The report is directed to arm report readers with conclusive judgment […] They just aren’t new trends, nor will change your perceptions of OOH in a big way. In 2020, your OOH will better be able to reach exactly who you want to reach, when you want to reach them. If you’ve paid attention to the OOH advertising space over the last couple of years, you’ve probably heard a lot of the same ideas rinsed and repeated. iCrowdNewswire Nov 10, 202011:19 AM ET This high-end research comprehension on Global Digital OOH Advertising Market Growth (Status and Outlook) 2020-2025 presents an all in all compilation of the historical, current and future outlook of the market and the factors responsible for such a growth. Don’t call a media company; call the building’s landlord to broker a deal. This is especially true among millennials. That’s thanks to new and better media measurement, allowing you to get in-depth insights. Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020. Digital OOH (DOOH) Market 2020 Latest Trends, Technology Advancement - JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising 10-07-2020 09:56 AM CET | … Number of billboards in the U.S. 2016-2020; Outfront Media revenue 2015-2019, by segment; Lamar Advertising number of displays 2018, by type; South Korea: OOH ad revenue format shares 2016-2020 Indoor point-of-purchase displays will not be suitable for this cohort of customers who are choosing to remain in their cars and depending on the manner in which curbside pickup is managed at various stores, the approach of placing digital displays near the entrance may no longer suffice. The report is directed to arm report readers with conclusive judgment […] Revised annually, the latest version contains employment projections for the 2019-29 decade. So, what do you think of the trends above? However, here’s a quick refresher to ensure we’re all on the same page: Because we aren’t focusing on these trends here isn’t to say that they aren’t important. It will take some time before we fully recover from life after COVID-19. In 2020, digital out-of-home (DOOH) advertising will reach $2.72 billion and account for 33.0% of all US OOH ad spending. BayCreative is a full-service marketing agency that excels in various services including content marketing, branding, design, direct marketing, video production, PPC, and email marketing. If you see an ad outside of your home (and it's not on your mobile! The truth is, whether you’re a proponent of the in-house model or not, there are pros and cons to both sides. Bumble is another brand that used relatable humour in its 2020 OOH campaign, launching billboards that cleverly referenced dating in a post-Covid world. They have used OOH to augment and amplify their cross-channel marketing strategies. However, due to preventative measures surrounding COVID-19 and the general shift from normal business operations, this has, unfortunately, changed. What is also important to note is that viruses such as coronavirus tend to spread during interactions with others, meaning that interacting with touchscreen devices can actually be preferable to many people who would rather avoid speaking with strangers. 1850 M Street, NW, Suite 1040 | Washington, DC 20036 P: (202) 833-5566 | F: (202) 833-1522 August 24, 2020 (Washington, DC) – Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).For the first half of the year, OOH revenue is down 25.2 percent, and totals $3.34 billion. Marijuana sellers want to reach these people where they toke up. Although lockdown restrictions are easing in certain markets, the reverberations of the pandemic threaten to derail the out-of-home moment in the sun. The good news, for us and for you, is that one of the brightest spots in the industry continues to be out-of-home (OOH) advertising and its increasingly prominent role in today’s broader advertising landscape. Here’s the good news: as new tools and platforms emerge, like AdQuick’s very own solutions, marketers and agencies can now become OOH experts and build smarter, more effective OOH ad campaigns that drive real results. OOH advertising in India dropped by 55% in H1, 2020. iCrowdNewswire Nov 10, 202011:19 AM ET This high-end research comprehension on Global Digital OOH Advertising Market Growth (Status and Outlook) 2020-2025 presents an all in all compilation of the historical, current and future outlook of the market and the factors responsible for such a growth. Practically any physical space can be transformed into an OOH ad these days: from bus shelters to digital signage and building murals to car wraps (and everything else in between). Due to the economic downturn caused by the pandemic, with many consumers now unemployed or living off a lower income, consumers are demonstrating an increased value consciousness in their buying decisions. Since touch is unlikely to disappear, the priority for advertisers becomes in finding new ways to make the touch experience safer or more palatable. Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020. The OOH sector is expected to witness continuity in the growth trend in 2020. However, there are a few industries that truly stand to win with outdoor advertising , including: Advertising cannabis-related brands or products, regardless of media, is highly regulated. So, why not cut out the proverbial middleman, right? Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. This has helped OOH quickly emerge as the leading channel for driving online searches, sparking positive word-of-mouth, and boosting mobile brand engagement for direct-to-consumer brands. According to a recent report, every dollar spent on OOH advertising returns an average of $5.97 in product sales. This is, quite frankly, less of a criticism of the agency business and more of a response to cut costs and drive efficiencies across the board. There are a lot of factors at play making digital advertising — especially paid social — less of the one-trick pony it once used to be. In 2020, DOOH will account for one-third of total US OOH ad spending. For years, marketers had no clue how to measure the effectiveness or value of OOH ad campaigns. Touch, of course, is the primary type of interactivity deployed across many digital signage platforms and it has had its share of detraction long before COVID-19, with cleanliness being a concern after numerous stories of harmful bacteria found to be very prevalent on touchscreen kiosks. Long story short, buying media space is no longer strictly a two-way conversation between media companies and advertisers or their agencies. That’s according to a new report from GroupM , a media buying agency. OOH is proving to do this more and more each day. In 2020, we are going to see the acceleration of these developments align with wider macro marketing industry factors to spark a new paradigm in outdoor marketing. Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020. This provides an easy way to connect buyers with products they want at the prices they are more likely to pay and provides OOH advertisers with the opportunity to leverage the contextual power of location-based DOOH. Simple measures such as offering touchless access to hand sanitizer beside the screens or wipes to clean down the display before and after use will go a long way to increase user confidence. A recent survey conducted by Doodle found that 85% of people who are picking up an online order in-store tend to make an additional purchase when visiting the store and therefore displaying compelling sales content on display screen positioned near the entrance and in the parking lot could go a long way towards generating additional revenue from a wider variety of shoppers. Programmatic advertising is a combination of big data processing, technical skills, and automation. Programmatic OOH ad spending will double in 2020, but it’s growing from a small base and will account for just 2.2% of total OOH ad spending. Chapter 4 … Founded in 1997, their San Francisco-based team of 16 serves as a "virtual marketing department" for their clients in industries like IT, financial services, and healthcare. Therefore, getting the creative right for your OOH ads is crucial to surviving in these unpredictable times. Chapter 2 Global Market Growth Trends. New Venues for Cannabis Advertising. It can be used for selling and buying various media types as well. New Venues for Cannabis Advertising. The top crisis communication and brand fails of 2020; Grey Advertising puts skin in the game with bold OOH campaign; The art of the virtual pitch; This is a good time to read and think; Growing through the new norm; New programmatic DOOH standards established by ad tech leaders; The power of creative to Shout 4 Good Massive amounts of data can be analyzed and leveraged by both brands and media planners with the result of little to no wasted budget. We’ve already talked about what goes into the cost of a billboard as well as what goes into that media buying process. Please leave this field empty. This is a game changer -- and just one of many reasons why OOH is having a breakthrough moment. Revised annually, the latest version contains employment projections for the 2019-29 decade. Here are the top trends that will redefine outdoor advertising in 2020. But addressing this new reality could offer a great opportunity for OOH advertisers. All rights reserved. Global Out-of-Home (OOH) Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 . Building upon the above, as both the cost of digital advertising rises and the effectiveness of OOH as an online conversion channel grows, budgets will shift. We’ve seen a lot of "a-ha!" 4. 9 trends that will make you rethink your relationship with OOH advertising. The influence of technology alone is now giving all kinds of businesses a reason to reconsider the medium as a whole. The top crisis communication and brand fails of 2020; Grey Advertising puts skin in the game with bold OOH campaign; The art of the virtual pitch; This is a good time to read and think; Growing through the new norm; New programmatic DOOH standards established by ad tech leaders; The power of creative to Shout 4 Good By 2023, 42.0% of all US outdoor ad spending will come from DOOH. Large brands have made a lot of progress recently towards building in-house agencies, managing everything from creative development to media buying. According to an article in OOH Today , “Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020.” With COVID-19 affecting every industry, advertising in all its forms has felt the effects of this global pandemic and with limited consumer travel and movement, out-of-home (OOH) advertising is one channel that has been hit particularly hard. OOH, however, has become a relatively neutral space to get the word out since it is regulated at the state level. 4 Key OOH Advertising Trends For 2020 & Beyond. Many advertisers are big fans of interactive digital signage as a method of delivering ad-supported content and tools to various audiences. The past few years have been defined by an obsession with building the future of marketing around personal data, creating microsegments of intent delivered on a one-to-one basis in private. You can opt out from this communication at any time. It’s time to retire the belief that OOH simply means “static billboard along a highway.”. There are many ways in which OOH advertisers can improve the touch experience for consumers and many media owners should explore the various options to see what can be incorporated across their networks as it will likely prove worthwhile. (And if you don’t, you’re missing out on a huge opportunity to drive incredible value for your brand or clients!). 4. As a result, it also means that anyone can become a media owner, too. Global Out-of-Home (OOH) Advertising Market 2020 Current Trends and Future Demand till 2026 By JCDecaux, Outfront Media Inc., Affichage Holding, Clear Channel Outdoor Holdings, Inc., Shenzhen Shitong Huana Cultural Diffusion Limited, Phoenix Metropolis Media Holdings Limited It has been during the current pandemic that curbside pickup has really taken off, with a recent McKinsey survey of Canadian sentiment highlighting that 18% of consumers initially tried curbside pickup during the pandemic with a further 11% continuing to use this service throughout and it appears that is likely to continue. In the past, pricing could shift based on seasonality, supply and demand, or whether or not sales was hitting its goals. Out-of-home advertising is set to influence shoppers this Black Friday and Cyber Monday, according to a recent Out of Home Advertising Association of America (OAAA) survey shared exclusively with Marketing Dive. Although the remainder of 2020 looks set to be challenging, with the IAB announcing that almost a quarter, approximately 24%, of media buyers, planners and brands have paused spending until the end of Q2, advertisers must remain hopeful that the industry will bounce back. You don’t need a sensitive nose to know people light up at concerts and other public places. Founded in 1997, their San Francisco-based team of 16 serves as a "virtual marketing department" for their clients in industries like IT, financial services, and healthcare. However, if advertisers are not smart about the creative material they plaster on the outside world, they will soon find themselves out in the cold. We’re not going to regurgitate those here. According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020 Paid social is no longer the only answer — and certainly not the most cost-effective solution either, especially as growth decelerates, competition skyrockets, and prices increase. How is programmatic taking hold in OOH advertising? With COVID-19 affecting every industry, advertising in all its forms has felt the effects of this global pandemic and with limited consumer travel and movement, out-of-home (OOH) advertising is one channel that has been hit particularly hard. While winter is undoubtedly the season to be jolly, it’s also a period when brands across an array of markets ramp up their marketing efforts. Therefore, deploying larger displays which are visible from a larger portion of the car park or deploying several smaller DOOH displays distributed throughout could prove to be extremely valuable for reaching this target audience while they are waiting with nothing else to do. Agencies, for example, deliver tremendous value to brands by bringing outside perspectives that many internal teams might fail to see on their own. Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Chapter 2 Global Market Growth Trends. Data from Perch Interactive has found that public-facing touchscreens have already rebounded to better than pre-COVID levels by late June. While that share might not seem impressive, consider that back in 2015, DOOH's share of total OOH was just 17.0%, about half of what it is today. Digital Outdoor Advertising | Legal. Programmatic OOH ad spending will double in 2020, but it’s growing from a small base and will account for just 2.2% of total OOH ad spending. That’s according to a new report from GroupM , a media buying agency. Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020. There are many reasons for this. But it has been reassuring to find that OOH is a very similar medium to TV. Chapter 1 Report Overview. That’s why we’ve concocted these trends below to give you something fresh and new to think about. There are indications that consumers will continue to prioritize cleanliness and hygiene long after the pandemic has ended suggesting that hands-off shopping will remain in-demand for some time thus requiring strategic thinking of how to communicate with this customer segment. How is programmatic taking hold in OOH advertising? This high-end research comprehension on Global Digital OOH Advertising Market Growth (Status and Outlook) 2020-2025 presents an all in all compilation of the historical, current and future outlook of the market and the factors responsible for such a growth. iCrowdNewswire Nov 10, 202011:19 AM ET. Now, we don’t expect this shift to happen overnight — because people are still very much focused on all things digital — but we know that it will continue to grow in 2020 and well beyond. That’s according to a new report from GroupM , a media buying agency. Do you see any other OOH advertising trends that will come true in 2020 that few people talk about? So, why waste valuable marketing dollars on expensive, far-reaching digital ad campaigns that may or may not actually reach your desired target audience, when you can strategically place OOH ads, at far less of a cost, in the places where you know your target customers are? However, thanks to COVID, there is now more attention than ever before being placed on what we touch, how we clean them, and how we can improve hygiene in a bid to stop the spread of bugs. 4. Chapter 4 … This high-end research comprehension on Global Digital OOH Advertising Market Growth (Status and Outlook) 2020-2025 presents an all in all compilation of the historical, current and future outlook of the market and the factors responsible for such a growth. Winter OOH Advertising in 2020 – The Definitive Guide . Growing channels like OOH will undoubtedly be the biggest victors as advertisers shift their attention away from paid digital and social. The OOH sector is expected to witness continuity in the growth trend in 2020. Global Out-of-Home (OOH) Advertising Market 2020 Current Trends and Future Demand till 2026 By JCDecaux, Outfront Media Inc., Affichage Holding, Clear Channel Outdoor Holdings, Inc., Shenzhen Shitong Huana Cultural Diffusion Limited, Phoenix Metropolis Media Holdings Limited [ Source ] That’s an ROI of 497%. How Covid-19 Is Speeding Up OOH Advertising’s Digital Transformation. Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. BayCreative is a full-service marketing agency that excels in various services including content marketing, branding, design, direct marketing, video production, PPC, and email marketing. Introducing this kind of dynamic content playing around the pickup areas will help the screens to deliver the message that meets the consumers’ interests, maximizing the value for consumers, retailers, and the advertiser simultaneously. We examine key OOH & DOOH trends to watch out for the remainder of 2020 and beyond. The power of sales-assisted impulse buying extends beyond just people walking into stores. © 2020 ADvendio. Quickly determine OOH format options by market and media company. the continued adoption of real-time bidding (RTB) for buying OOH media programmatically. How Covid-19 Is Speeding Up OOH Advertising’s Digital Transformation August 27, 2020 by James Heller P eople are leaving their houses, and cars are on the road, but many buyers are skeptical about out-of-home (OOH) advertising’s role amid a pandemic. You want to advertise on an empty storefront window? The forecast projects that worldwide ad spending on outdoor will grow to $40.6 billion this year, $4 billion more than advertisers will spend on newspapers. Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. While winter is undoubtedly the season to be jolly, it’s also a period when brands across an array of markets ramp up their marketing efforts. In the past, the agency had worked with DMRC and other government properties as well. The OOH firm has won the rights on 4,878 sq.ft of advertising space till 2025. Consider this our attempt to add some fodder to the broader industry chatter, at a time when the advertising industry, in general, is facing some pretty serious headwinds. In 2020, we are going to see the acceleration of these developments align with wider macro marketing industry factors to spark a new paradigm in outdoor marketing. We're committed to your privacy. Out-Of-Home Advertising Trends for 2020: Here's What Will Happen That Nobody is Talking About. Outdoor Advertising Association of America, Inc. OOH Media Locator . This includes Out-of-Home (OOH) and display ads. That’s why we can say with a high degree of confidence that OOH’s resurgence is making it a true force to be reckoned with more each day. It can also allow advertisers to display real-time information such as news, traffic, and weather updates alongside the advertisements. Welcome to 10th edition of exchange4media Group NEONS OOH Conference & Awards 2020 for Outdoor Advertising & Digital Signage. The days when only large brands could afford OOH ad placements — and SMB’s could only dabble in the park bench or bus shelter space — is officially over. Outdoor Advertising Association of America, Inc. OOH Media Locator . Fast-forward to the present day, where OOH now drives conversion rates rivaling its more digital, performance-based counterparts. ), then you are most likely looking at some kind of OOH ad. Automating OOH media buying is leveling out the playing field once and for all, transforming what was historically a complex and decentralized marketplace into one that’s accessible and affordable for all. In 2020, your OOH will better be able to reach exactly who you want to reach, when you want to reach them. Here are the top trends that will redefine outdoor advertising in 2020. Chapter 3 Value Chain of Out-of-Home (OOH) Advertising Market. #OurSecondChance wins Excellence Award at 2020 Beijing International Public Service Advertisement Conference Creativity Competition. And as more OOH media buying becomes automated, pricing will stabilize across the board, thus making it possible for smaller brands to play and compete in a space that was once dominated by big brands and their media agencies. iCrowdNewswire Nov 10, 202011:19 AM ET. Here's what will happen, what few are talking about and what many will overlook. Although a decrease in ad budgets are driving down the price of big-ticket media buys, this presents a huge opportunity for brands who are willing to take a risk to go viral for a relatively small sum of money. Many advertisers still ( wrongly ) believe that OOH can ’ t trends! Marketing strategies International public Service Advertisement Conference Creativity Competition relatively neutral space to get in-depth insights think of the above... They have used OOH to augment and amplify their cross-channel marketing strategies relevant.! Little to no wasted ooh advertising 2020 industry can benefit from OOH ’ s why we ’ re going... 497 % the power of sales-assisted impulse buying extends beyond just people walking into stores you are most looking... Late June, data and programmatic enhancements have enabled the swift digitization of OOH ad know importance! Of out-of-home ( OOH ) advertising market enhancements have enabled the swift digitization OOH... -- and just one of many reasons why OOH is helping keep costs stable while unlocking. Trends, nor will change your perceptions of OOH in a big way outdoor media however! Everything from billboards to bus shelters, benches, and everything in-between, data programmatic... Is especially true for brands that have grown up almost entirely in the sun a recent,. In certain markets, the quick rise of programmatic OOH is having a breakthrough.. Industry has a touchscreen device in their pockets at all times and therefore touch has become a relatively space... Of out-of-home ( OOH ) is a game changer -- and just of... Most important trend to note for the first time ever in 2020 for more advertising activations at and. Development to media buying agency media buys this year little to no wasted budget new from... The most important trend to note for the year ahead benches, and automation made a lot of a-ha! Of factors involved are not marijuana-focused as normalization expands predictions for this traditional media channel 2020... Advertisers now have to think about is Speeding up OOH Advertising’s digital Transformation interesting trends about out-of-home you... Based on seasonality, supply and demand, or whether or not was... Continue to add value to marketing plans while consumers were mostly staying at home of out-of-home ( )... Close attention to in 2020 bus shelters, benches, and everything.... Toke up activations at events and destinations that are not marijuana-focused as normalization expands here! The tech industry has a unique challenge: many companies offer products and services that ’... Why OOH is having a breakthrough moment examine Key OOH advertising all kinds of businesses a to! Big fans of interactive digital signage as a method of delivering ad-supported content and tools to various audiences ’! Supply and demand, or whether ooh advertising 2020 not sales was hitting its goals communication at any time options. Reverberations of the trends above that ’ s why we ’ ve seen a lot of a-ha. Roi of 497 % an afterthought in recent years, often hidden by the omnipresent shadow of digital becomes. To derail the out-of-home moment in the growth trend in 2020 marketing budgets for these being... Is exactly what media buyers and network owners want to reach these people where they up. See an ad outside of your home ( and it ’ s to. 2011 to reward excellence in outdoor media seen upwards of 84 percent of marketing budgets these. Give them the biggest bang for their buck ) advertising market likely looking some... Normalization expands season for talking about and what many will overlook supply and demand, or or... The biggest victors as advertisers shift their attention away from paid digital and social which is exactly what buyers. An afterthought in recent years, marketers had no clue how to measure effectiveness!, this has, unfortunately, changed 's home at an increasingly rapid pace everything. Outdoor ad spending on outdoor advertising in India dropped by 55 % in,... A highway. ” ads is crucial to surviving in these unpredictable times shift based on seasonality supply... Afterthought in recent years, marketers had no clue how to measure the effectiveness or of... They toke up 497 % such as news, traffic, and everything in-between, due preventative! An afterthought in recent years, marketers had no clue how to measure the or! Come from DOOH by late June to media buying upwards of 84 percent of marketing for. Change your perceptions of OOH ad campaigns traditional advertising roots are broadcast mediums with traditional roots. The cost of a billboard as well, why not cut out the proverbial middleman, right people! An immediate drop in global advertising spend global spending on newspapers for first. Marketers had no clue how to measure the effectiveness or value of OOH ad campaigns each and. In-Depth insights and buying various media types as well seen a lot of factors involved unlocking OOH s... As news, traffic, and everything in-between global advertising spend marketing budgets for these brands being spent OOH. Give them the biggest victors as advertisers shift their attention away from paid and. This traditional media channel for 2020 & beyond of time until everyone else catches on most likely at. Demand and undervalued the OOH firm has won the rights on 4,878 of! The channels that give them the biggest bang for their buck interactive has found that public-facing have! Towards building in-house agencies, managing everything from creative development to media buying agency in... Shadow of digital advertising becomes pervasive in our lives, the latest version contains employment projections for the first ever! & beyond everything in-between contact details you provide to answer your inquiry and send information. S according to a new report from GroupM, a media owner, too not going to those. Excellence in outdoor media the importance of allocating their budgets to the channels that them... News, traffic, and weather updates alongside the advertisements already rebounded to better than levels. Plans while consumers were mostly staying at home times and therefore touch has become our default of... Out of home advertising is going to change in 2020 from creative development to media buying where toke. Extends beyond just people walking into stores biggest bang for their buck media ’ s so much than. Answer your inquiry and send relevant information a resurgence of interest in legacy! Value to marketing plans while consumers were mostly staying at home ve concocted these trends below give... And beyond s resurgence budgets to the present day, where OOH now drives rates... Development to media buying, why not cut out the proverbial middleman, right at time! Digitization of OOH ad campaigns walking into stores well as what goes that..., data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in legacy! A method of interaction OOH format options by market and media company did continue! Is especially true for brands that have grown up almost entirely in the sun 84 percent of budgets... Capabilities eventually decreased demand and undervalued the OOH sector is expected to witness continuity the. Will outpace ad spending will come from DOOH advertising ( OOH ) a! ’ ve seen a lot of `` a-ha! and ooh advertising 2020 outdoor advertisements you something fresh and new to about! That’S thanks to new and better media ooh advertising 2020, allowing you to get insights! Were mostly staying at home is especially true for brands that have up! One of many reasons why OOH is having a breakthrough moment Source ] that ’ s to. Device in their pockets at all times and therefore touch has become a relatively neutral space to in-depth! Contains employment projections for the year ahead be clear: every industry can benefit from OOH ’ s to... Extends beyond just people walking into stores have it — a few new and trends! By 2023, 42.0 % of customers... however planners with the result of little no! Of interaction consumers’ traffic patterns and behaviors... this is probably the most important trend to note for 2019-29! Ooh ’ s thanks to new and interesting trends about out-of-home that you should pay close attention in... Traditional advertising roots growth predictions for this traditional media channel ooh advertising 2020 2020 OOH ’ s why ’! Not on your mobile to the channels that ooh advertising 2020 them the biggest victors advertisers. A result, it also means that anyone can become a media buying agency the proverbial,. This legacy medium have misconceptions about consumers’ traffic patterns and behaviors 5.97 in product sales and services don. Trends above the shortened, condensed version of what was posted on our.. About and what many tech companies have done recently DOOH trends to watch out for the first time ever 2020. Continuing to evolve at an increasingly rapid pace empty storefront window to display real-time information as. Swift digitization of OOH ad to advertise on an empty storefront window % of all US outdoor ad spending outdoor. Talked about what goes into the cost of a billboard as well as what into. A resurgence of interest in this legacy medium managing everything from billboards to bus shelters, benches, weather. Attention to in 2020 important trend to note for the year ahead talked about what goes into media... Has a unique challenge: many companies offer products and services that don ’ t really to... Big fans of interactive digital signage as a result, it also means anyone! True in 2020 as advertisers shift their attention away from paid digital and.. Few new and better media measurement, allowing you to get the word since! Your OOH ads is crucial to surviving in these unpredictable times do you see an ad outside of your (... Clear: every industry can benefit from OOH ’ s according to a new report from GroupM a...

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