Distribution Strategy used by McDonalds 10 c. Explain how prices set by McDonalds reflect their objectives and 10 - 11 marketing … Perhaps the most obvious marketing for McDonald's is its' marketing … The strong global presence and the brand image itself is a major promotional strength of McDonald’s. The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Marketing Mix a. The Target Market of McDonalds 8 - 9 d. What is buyer Behavior and benefit to McDonalds 9 4. As of 2020, there are several marketing strategies like product/service innovation, marketing … McDonald’s target audience is mainly families, parents with young children and young children. Their average twelve-month price target is $227.72, predicting that the stock has a possible upside of 7.51%. McDonald's shares were recently up nearly 4% in premarket trading. Marketing ensures that a target market won’t stay unknown of something that can satisfy their needs. The stock, which has a market cap of nearly $167 billion, has risen nearly 10% since the start of the year. This paper discusses the market segmentation, the target market and the target market selection process in McDonalds Company. The high price target for MCD is $265.00 and the low price target for MCD … Understanding the customer enables a company to communicate itself to its consumer market. Understanding target customers is important for any company in order to develop a marketing strategy. Analyses how McDonalds gain competitive advantage through 9 -10 their products b. Besides that, according to Schroder and McEachern (2005), global target market … This is the key difference between McDonald’s … Marketing Mix of McDonalds analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the McDonalds marketing strategy. 27 Wall Street analysts have issued ratings and price targets for McDonald's in the last 12 months. About 700,000 people are employed full-time at McDonald’s, but the company experiences a 150% annual turnover rate. After analysing the market, finding the ke y factor, target segments and understanding the market demand, every company needs to come up with an offer or such type of plan, which speeds up McDonald’s target market is wide and broad covering every segment of the consumer demography. 1 in 5 food sales at McDonald’s … Thus, McDonald’s target consumers of all ages, generation, nationality, income, race, … The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. With $27 billion in revenues from 2012 data, McDonald’s is the 90th largest company in the world. According to 123 Help Me (2016), “Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere”. 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