It’s an unusual purpose in the TCF in that it’s not a purpose for personal data processing in itself, because any personal data stored and/or accessed via Purpose 1 would require another purpose to be processed. TCF v2.0 seeks to provide choice and transparency to consumers and continues to take feedback to drive innovation and provide greater control to publishers. PBS-Go v0.105.0, PBS-Java v1.32: 2: Support parsing TCF v2.0 strings and enforcing Purposes 2, 4, 7 and Special Feature 1: Apr 30, 2020 Most significantly, it means that people can make choices on a per vendor and per purpose basis, and this choice will be respected in the ads that are served by all participating platforms. Rather than denying consent as a whole, visitors can now consent to their data being processed from specific vendors when accessing your site. Under IAB TCF v2.0, publishers are able to: Sourcepoint is releasing new tools and and features to support the new technical requirements and help our partners to comply with a new set of IAB policies in a seamless and efficient way. And after an initial transition phase in v2 adoption, older versions will be deprecated. Aa the v1 settings are not compatible with the v2 settings, it will be necessary to perform the following tasks manually: If you are using vendors that are not registered with the IAB TCF, these vendors will need to be reassigned to the new purposes. The amendments to TCF v2.0 also allow publishers to restrict the purposes for which data of their users is collected by ad tech vendors or advertisers on a per-vendor basis — giving the control back to publishers over their audiences. Descriptions of Purposes via Stacks, which require publishers to bundle Purposes in first-layer messaging for greater uniformity and enforceability. Generally speaking, TCF v2 provides publishers with more granular control over their settings. For each purpose and each partner, publishers can restrict the authorised data processing operations. DONE – Support parsing the TCF v2.0 string and enforcing Device Access. Note that purposes can be stacked together when communicated to the user. With the list of features, purposes, stacks, new structure for the TC String, and more, there are significant changes from previous versions. Several key improvements are distinguishing the second version of TCF from the initial release. 2) This version of the TCF introduces the concept of legitimate interest. The TCF v2.0 gives users the possibility to object to data processing. What do you need to do to make the switch from TCF v1.1 to v2.0? What’s new with IAB’s TCF v2.0? It also provides greater transparency to the user about who is processing data and for what purpose. ADDITIONAL PUBLISHER CONTROLS • TCF v2.0 allows Publishers to create different rules for different Vendors or ranges of Vendors, for example: All Vendors may process based on Purposes 1, 2, 4 Only Vendors X, Y, and Z may process based on Purpose 3 Only Vendors A, B, and C may process based on Purposes 7, 8 • Publisher controls are communicated via the Transparency & Consent String, First of all, there are more purposes for user data processing, and it provides guidance on each of the ten purposes. That is, users can give or withhold consent to their data being processed by the ad-tech industry. 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